Bag each purpose: Display, Charge 100W, Camera. Replace mystery cables instead of debugging them mid-conference.
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Use heat-shrink flags or clip-on labels that survive bag abrasion. Permanent marker on rubber fades after one SXSW.
Photograph your kit inventory. When a cable walks away at Moody Center media check-in, you know what to reorder.
Keep a red-tagged “known good” HDMI and USB-C set sealed in a pouch — never loan them.